L'agence GamersOrigin – Agence de communication esport et jeux-vidéo
Expertises
-
Creating immersive experiences in video games
Immerse players in your brand universe
An innovative video game development studio
We create tailor-made brand experiences in the most popular video games available. Our clients benefit from our expertise throughout the project, from creative design and technical development to the communication strategy to promote the experience.
Your brand in games like Fortnite, Roblox, Minecraft
Our production agency is fully trained to integrate your brand experience into mainstream and accessible video games such as Fortnite, Roblox, Among Us, Minecraft, Fall Guys and many others. Each story we create is unique, combining graphic quality and customized gameplay to immerse players in a game that perfectly reflects your brand identity and messages.
To reach your audience at the core of their passion
These brand experiences immerse hundreds of thousands of players in your world. They create a unique link with your brand, whose messages are playfully integrated into the game’s rules and gameplay.
seeSociété Générale
A unique Fortnite experience for the RWC 2023
Société Générale
La Mêlée
Project category:
Campaign design and execution, Fortnite experience developmentAwarded project
Awards wonGrand Prix Stratégies du Sport et de l’Esport : Operations using virtual reality, augmented reality and the metaverse: Gold
Société Générale, partenaire majeur de la Coupe du Monde de Rugby 2023, a innové en lançant “La Mêlée” sur Fortnite, une expérience immersive qui unit les mondes du gaming et du rugby.
Cette simulation virtuelle d’un stade de rugby a permis aux joueurs de participer à des épreuves mêlant des éléments du rugby aux codes emblématiques de Fortnite, avec à la clé des lots comprenant des billets pour les matchs !
Cette opération, qui a rassemblé plus de 100 000 joueurs et généré plusieurs millions de vues sur les réseaux sociaux a été un véritable succès pour Société Générale qui a réussi à activer de façon unique son partenariat avec la Coupe du Monde. Le jeu a même été mis à disposition dans le village officiel de la RWC !
3,000,000 minutes played
100,000 players
seeRenault Group
An in-house Fortnite experience inside the factories
Renault Group
Factory Championship
Project category:
Campaign design and execution, Fortnite experience developmentAwarded project
Awards wonLa Nuit des Rois : HR and Employer Brand: Gold
Grand Prix Stratégies des Stratégies Digitales : Enhanced experiences / WEB3: Silver
Golden Awards de Montreux : Games – Digital Interactive: Gold
Grand Prix de la Communication :
Internal communication: Silver
Internal digital communication: Silver
Renault Group created a unique Fortnite experience to engage its 110,000 employees worldwide.
Factories and production lines were replicated in Fortnite, becoming real game arenas for assembling a vehicle. Employees competed in challenges combining strategy, collaboration and decarbonization awareness. It was a particularly innovative creation, exploiting the very latest possibilities provided by the Fortnite game engine, to provide a unique experience.
The aim of this corporate initiative was to strengthen cohesion between employees within the group, while at the same time fostering a spirit of community. The operation was a real esport competition, with the finals commented live on Twitch. It was accessible worldwide – a major technical challenge!
3 days of spotting
40,000 employees and their families
-
Live and video content production
Advertise your brand live on Twitch and on video
A complete video production line
Our gaming events agency imagines and produces live and video content for brands: from editorial creation and negotiation with influencers and pro gamers to the production and broadcast of content on Twitch and Youtube highlighting your brand messages.
Flexibility and creativity for shooting
Whether on site or in the studio, our video teams adapt to any environment to capture every moment of the event. We deliver customized content for all platforms, including Twitch, YouTube and TikTok.
Customized live and video productions
We design unique live and video concepts to immerse your audience in your universe, creating a strong connection with your brand. Your messages are seamlessly integrated into unforgettable, entertaining content.
seeVico
The first esport team for those who don't have one!
Vico
Curly Team
Project category:
Support for advertising agency Change in developing and executing the campaign and producing live eventsAwarded project
Awards wonGrand Prix Stratégies : Ambassador Program / Short-term: Bronze
Curly re-energized its iconic slogan “If you’ve got no friends, get a Curly” to engage with the gaming community, by creating the Curly Team, the first esport team for those who have none. From April to June 2023, Curly organized three live events on Twitch, providing fans with the unique opportunity to play alongside well-known streamers such as Skyyart and Rhobalas. These sessions, featuring tips and challenges, were all about having fun, in the relaxed atmosphere of a studio set up as a lounge with Curly’s colors, to convey the spirit of a night out with mates!
100,000 total viewers
1.7 million total subscribers on Twitch
seeMastercard & SG
Supporting the emergence of female professional players
Mastercard & SG
Légend(e)s
Project category:
Player support and documentary productionAwarded project
Awards wonGrand Prix Stratégie – Esport communication campaign: Bronze
Mastercard and Société Générale joined forces with the Women in Games incubator to promote the emergence of professional female esport players, providing them with personalized coaching, meetings with key players in the esport ecosystem, and access to a specialized training center.
The outcome of this collaboration is the production of a documentary highlighting the challenges and progress of two promising female players during their incubation period. This initiative underlines the commitment of both brands to strengthening gender diversity in esports.
45 minutes of documentary
18 months of incubation
-
Esport tournament planning and management
Dive into the world of esports
Comprehensive organization of esport competitions
GamersOrigin esports agency handles your esport tournaments from A to Z, with a comprehensive service that includes game selection, format configuration, participant management, graphic design and communication coordination. We also ensure the necessary authorizations are obtained from the publishers of the chosen games.
Events for all audiences
Our creative agency designs esport tournaments to suit your objectives and are suitable for all audiences – employees, students or mainstream audiences. Each gaming event, whether on-site or online, is designed to engage your audience and create a unique experience.
To entertain a local or global community
Our esports competitions address both regional and international audiences. These events are tailored to your needs, whether they involve a few dozen players or several tens of thousands! We take care of translating the operation and managing the players in all languages, as well as hiring any additional commentators or influencers.
seeRenault Group
An in-house Fortnite experience inside the factories
Renault Group
Factory Championship
Project category:
Campaign design and execution, Fortnite experience developmentAwarded project
Awards wonLa Nuit des Rois : HR and Employer Brand: Gold
Grand Prix Stratégies des Stratégies Digitales : Enhanced experiences / WEB3: Silver
Golden Awards de Montreux : Games – Digital Interactive: Gold
Grand Prix de la Communication :
Internal communication: Silver
Internal digital communication: Silver
Renault Group created a unique Fortnite experience to engage its 110,000 employees worldwide.
Factories and production lines were replicated in Fortnite, becoming real game arenas for assembling a vehicle. Employees competed in challenges combining strategy, collaboration and decarbonization awareness. It was a particularly innovative creation, exploiting the very latest possibilities provided by the Fortnite game engine, to provide a unique experience.
The aim of this corporate initiative was to strengthen cohesion between employees within the group, while at the same time fostering a spirit of community. The operation was a real esport competition, with the finals commented live on Twitch. It was accessible worldwide – a major technical challenge!
3 days of spotting
40,000 employees and their families
seeSociété Générale
A large-scale tournament for amateur players
Société Générale
La Détection
Project category:
Campaign design and execution, competition managementAwarded project
Awards wonGrand Prix Stratégie – Esport communication campaign: Gold
To support its brand platform, “The Future is You”, Société Générale initiated La Détection, a Fortnite tournament that brought together thousands of amateur players eager to prove their worth!
Following the success of the first event, three new Détection events were organized, showcasing new talented players in Fortnite, Rocket league and chess.
Each event featured live coverage from leading streamers, giving participants the chance to be featured on Twitch in the same way as professional competitions.
4 events
50,000 participating players
-
Customized gaming and esport events
Host memorable esports events!
Creating one-of-a-kind gaming events
Our creative esports agency creates tailor-made gaming and esport events to meet your brand objectives and engage your target audience at the very heart of their passion. We manage your gaming events from initial conception to final set-up.
To achieve your brand objectives
Whether your goal is to enhance your brand awareness, launch a new product, strengthen your internal communications or hire new talented staff, our gaming events are tailored to your needs. We make sure the event is both innovative and perfectly in tune with your audience’s expectations.
Gaming in all its forms
Our video game events can be brought to life in a variety of formats, adapting to any environment: offline or online via platforms such as Twitch, whether local or international. We can help you set up booths, host exhibitions, broadcast your events live, and more.
seeCGI
A Rocket League tournament to publicize job offers
CGI
Rocketeers Series
Project category:
Campaign design and execution, competition managementCGI held an esports tournament for students based on the popular game Rocket League to boost its employer reputation.
The tournament’s employer-branded communications campaign was designed to promote CGI’s job offers to participants, in particular through influencers providing coverage of the tournament finals.
The operation gave players the opportunity to have a good time in their favourite gaming universe, and enabled CGI to promote its corporate identity and job opportunities.
400 participants
120,000 impressions
seeSopra Steria
Île-de-France student esport competition
Sopra Steria
Kings of the Stadium
Project category:
Campaign design and implementation, competition organization and management, live productionSopra Steria organized an esport competition dedicated to students in the Paris region, in line with the company’s recruitment objectives.
For 4 weeks, participants took part in a genuine esport competition, culminating with finals held in a professional training center, providing students with a premium experience while allowing them to interact directly with Sopra Steria recruiters.
The event was broadcast live on Twitch, extending the visibility of Sopra Steria’s job offers to a wider audience.
4 weeks of competition
200 students from universities and schools near Paris
-
Development and management of communication campaigns
Engage young people with their passion for gaming
Tailor-made communication strategy
Our esport marketing agency designs comprehensive creative communication strategies to target young people right at the core of their passion for esports and gaming. Our customized approach adapts to the uniqueness of each brand, combining creativity and strategy to effectively achieve your external or internal communication objectives.
Operational implementation of the strategy
Once we’ve developed the communications strategy, we ensure its successful implementation. Our team handles every aspect of the campaign, from digital actions and events to performance monitoring, ensuring that every initiative is perfectly in line with your objectives and accurately performed.
Stand-alone or integrated campaigns
The large expertise of our esport and gaming agency enables us to create an extremely wide range of campaigns, which can run independently or be integrated into a broader communications strategy.
seeSociété Générale
A unique Fortnite experience for the RWC 2023
Société Générale
La Mêlée
Project category:
Campaign design and execution, Fortnite experience developmentAwarded project
Awards wonGrand Prix Stratégies du Sport et de l’Esport : Operations using virtual reality, augmented reality and the metaverse: Gold
Société Générale, partenaire majeur de la Coupe du Monde de Rugby 2023, a innové en lançant “La Mêlée” sur Fortnite, une expérience immersive qui unit les mondes du gaming et du rugby.
Cette simulation virtuelle d’un stade de rugby a permis aux joueurs de participer à des épreuves mêlant des éléments du rugby aux codes emblématiques de Fortnite, avec à la clé des lots comprenant des billets pour les matchs !
Cette opération, qui a rassemblé plus de 100 000 joueurs et généré plusieurs millions de vues sur les réseaux sociaux a été un véritable succès pour Société Générale qui a réussi à activer de façon unique son partenariat avec la Coupe du Monde. Le jeu a même été mis à disposition dans le village officiel de la RWC !
3,000,000 minutes played
100,000 players
seeSociété Générale
The 1st credit card designed for gamers
Société Générale
League Of Legends Credit Card
Project category:
Complete design and execution of the campaign, card design and cardholder benefitsSociété Générale launched a new product targeting one of young people’s passions: esports. The bank introduced the very first credit card for gamers, which, thanks to the licensing rights obtained, featured a legendary character from the most famous esport game, League of Legends, in its graphic design.
In addition to its design, the card offers many exclusive benefits for gamers: discounts on esport merchandising, gaming chairs and hardware, free coaching and trips, etc.
The launch of the card was boosted by a major marketing campaign, including commercials during the League of Legends World Championships, street marketing and influencer marketing, all of which helped to make the card widely known!
8 unique advantages for holders
22 million impressions
-
Designing employer brand activations
Recruit and develop employee loyalty in innovative ways
Strengthen your employer reputation
Brands involved in esports and gaming convey a modern image, in line with what their target audience is passionate about, reinforcing attractiveness as an employer.
To engage and secure the loyalty of your staff
Esport offers a multitude of opportunities to involve your employees. Organize in-house tournaments, seminars in training centers, or initiations with professional players to strengthen team cohesion while offering your employees an entertaining and unique experience!
And attract more job applicants
Gaming is an effective way of attracting candidates and highlighting your job opportunities. Our tournaments and events target students, as well as broader recruitment strategies to maximize your interactions with potential job applicants in an innovative context. These international, national or local initiatives can also target specific regions or schools.
seeRenault Group
À la découverte des métiers du groupe
Renault Group
A Youtuber discovers the factory
Project category:
Conception et exécution de la campagne, écriture et production complète de la vidéo.Afin de faire découvrir les différents métiers de Renault Group, LeBouseuh, YouTuber gaming fan de voitures, est parti construire sa propre Renault directement dans l’usine de Douai !
L’opération impliquait les collaborateurs de Renault Group. Ils ont pu présenter leurs métiers, leur expertise et leur savoir-faire pour la construction des nouveaux véhicules électriques, et ainsi démontrer l’importance cruciale des métiers en usine, souvent méconnus du public et souffrant de préjugés d’un autre siècle.
Les offres d’emploi de Renault Group ont également été mises en avant pour mieux promouvoir la marque employeur du constructeur et susciter des vocations.
4.4 million YouTube subscribers
13 hours of shooting
seeSociété Générale
The annual esport event for students
Société Générale
L’Académie
Project category:
Campaign design and execution, competition organizationEvery year since 2020, Société Générale has been organizing the Académie, an esport tournament that brings together thousands of students around their passion for esports.
Each edition of the Academy builds a unique relationship between participants and Société Générale, and addresses the company’s employer brand objectives.
Over the years, the Academy has hosted tournaments for games such as Minecraft, Age of Empires, Teamfight Tactics and Rocket League, in partnership with publishers such as Riot Games and Microsoft.
10,000 participating students
4 editions
-
Development and implementation of influence strategies
Develop genuine partnerships with influencers
Analyzing your exact needs
Our gaming communications agency draws on an extensive experience of influencer campaigns to meet your exact requirements. After reviewing your initial concept, we collaborate with you to identify your specific needs and develop an optimal influencer strategy.
To target the right people
Once your objectives have been defined, we identify the most relevant content providers to reach your target audience. We choose the right broadcast platforms – Youtube, Twitch, Tiktok… – and work with content creators to develop and release the formats best suited to your message, with content that is unique and entertaining.
and guide you through the entire process
Our esport event experts will manage the whole operation, from editorial planning to content production, including negotiations with influencers. We also handle the full communication around the operation, and monitor results throughout the campaign.
seeXiaomi x Gotaga
A partnership with one of France's gaming leaders
Xiaomi x Gotaga
Xiaomi x Gotaga
Project category:
Strategic recommendations and influencer campaign managementXiaomi has teamed up for a year with Gotaga, one of France’s most famous gaming streamers, to promote all its products to its community. The brand was featured on all Gotaga content, including Master Kill, the flagship show on the streamer’s channel.
Specific activations were organized throughout the year to promote the partnership, involving various influencers to reach a variety of communities.
12 shows for Xiaomi
1 year of partnership
seeCodes Rousseau
A program reimagined as a traffic code lesson
Codes Rousseau
Code rousseau / Kameto
Project category:
Influencer campaign managementCodes Rousseau teamed up with well-known gaming streamer Kameto to present a special edition of one of its flagship shows, a general knowledge quiz.
The questions focused on the French traffic code, and throughout the Twitch live stream the company Codes Rousseau, a specialist in educational material for driver’s license training, brought its products and services to the attention of a wide audience.
Immerse players in your brand universe
An innovative video game development studio
We create tailor-made brand experiences in the most popular video games available. Our clients benefit from our expertise throughout the project, from creative design and technical development to the communication strategy to promote the experience.
Your brand in games like Fortnite, Roblox, Minecraft
Our production agency is fully trained to integrate your brand experience into mainstream and accessible video games such as Fortnite, Roblox, Among Us, Minecraft, Fall Guys and many others. Each story we create is unique, combining graphic quality and customized gameplay to immerse players in a game that perfectly reflects your brand identity and messages.
To reach your audience at the core of their passion
These brand experiences immerse hundreds of thousands of players in your world. They create a unique link with your brand, whose messages are playfully integrated into the game’s rules and gameplay.
Société Générale
A unique Fortnite experience for the RWC 2023
Société Générale
La Mêlée
Project category:
Awarded project
Grand Prix Stratégies du Sport et de l’Esport : Operations using virtual reality, augmented reality and the metaverse: Gold
Société Générale, partenaire majeur de la Coupe du Monde de Rugby 2023, a innové en lançant “La Mêlée” sur Fortnite, une expérience immersive qui unit les mondes du gaming et du rugby.
Cette simulation virtuelle d’un stade de rugby a permis aux joueurs de participer à des épreuves mêlant des éléments du rugby aux codes emblématiques de Fortnite, avec à la clé des lots comprenant des billets pour les matchs !
Cette opération, qui a rassemblé plus de 100 000 joueurs et généré plusieurs millions de vues sur les réseaux sociaux a été un véritable succès pour Société Générale qui a réussi à activer de façon unique son partenariat avec la Coupe du Monde. Le jeu a même été mis à disposition dans le village officiel de la RWC !
3,000,000 minutes played
100,000 players
Renault Group
An in-house Fortnite experience inside the factories
Renault Group
Factory Championship
Project category:
Awarded project
La Nuit des Rois : HR and Employer Brand: Gold
Grand Prix Stratégies des Stratégies Digitales : Enhanced experiences / WEB3: Silver
Golden Awards de Montreux : Games – Digital Interactive: Gold
Grand Prix de la Communication :
Internal communication: Silver
Internal digital communication: Silver
Renault Group created a unique Fortnite experience to engage its 110,000 employees worldwide.
Factories and production lines were replicated in Fortnite, becoming real game arenas for assembling a vehicle. Employees competed in challenges combining strategy, collaboration and decarbonization awareness. It was a particularly innovative creation, exploiting the very latest possibilities provided by the Fortnite game engine, to provide a unique experience.
The aim of this corporate initiative was to strengthen cohesion between employees within the group, while at the same time fostering a spirit of community. The operation was a real esport competition, with the finals commented live on Twitch. It was accessible worldwide – a major technical challenge!
3 days of spotting
40,000 employees and their families
Advertise your brand live on Twitch and on video
A complete video production line
Our gaming events agency imagines and produces live and video content for brands: from editorial creation and negotiation with influencers and pro gamers to the production and broadcast of content on Twitch and Youtube highlighting your brand messages.
Flexibility and creativity for shooting
Whether on site or in the studio, our video teams adapt to any environment to capture every moment of the event. We deliver customized content for all platforms, including Twitch, YouTube and TikTok.
Customized live and video productions
We design unique live and video concepts to immerse your audience in your universe, creating a strong connection with your brand. Your messages are seamlessly integrated into unforgettable, entertaining content.
Vico
The first esport team for those who don't have one!
Vico
Curly Team
Project category:
Awarded project
Grand Prix Stratégies : Ambassador Program / Short-term: Bronze
Curly re-energized its iconic slogan “If you’ve got no friends, get a Curly” to engage with the gaming community, by creating the Curly Team, the first esport team for those who have none. From April to June 2023, Curly organized three live events on Twitch, providing fans with the unique opportunity to play alongside well-known streamers such as Skyyart and Rhobalas. These sessions, featuring tips and challenges, were all about having fun, in the relaxed atmosphere of a studio set up as a lounge with Curly’s colors, to convey the spirit of a night out with mates!
100,000 total viewers
1.7 million total subscribers on Twitch
Mastercard & SG
Supporting the emergence of female professional players
Mastercard & SG
Légend(e)s
Project category:
Awarded project
Grand Prix Stratégie – Esport communication campaign: Bronze
Mastercard and Société Générale joined forces with the Women in Games incubator to promote the emergence of professional female esport players, providing them with personalized coaching, meetings with key players in the esport ecosystem, and access to a specialized training center.
The outcome of this collaboration is the production of a documentary highlighting the challenges and progress of two promising female players during their incubation period. This initiative underlines the commitment of both brands to strengthening gender diversity in esports.
45 minutes of documentary
18 months of incubation
Dive into the world of esports
Comprehensive organization of esport competitions
GamersOrigin esports agency handles your esport tournaments from A to Z, with a comprehensive service that includes game selection, format configuration, participant management, graphic design and communication coordination. We also ensure the necessary authorizations are obtained from the publishers of the chosen games.
Events for all audiences
Our creative agency designs esport tournaments to suit your objectives and are suitable for all audiences – employees, students or mainstream audiences. Each gaming event, whether on-site or online, is designed to engage your audience and create a unique experience.
To entertain a local or global community
Our esports competitions address both regional and international audiences. These events are tailored to your needs, whether they involve a few dozen players or several tens of thousands! We take care of translating the operation and managing the players in all languages, as well as hiring any additional commentators or influencers.
Renault Group
An in-house Fortnite experience inside the factories
Renault Group
Factory Championship
Project category:
Awarded project
La Nuit des Rois : HR and Employer Brand: Gold
Grand Prix Stratégies des Stratégies Digitales : Enhanced experiences / WEB3: Silver
Golden Awards de Montreux : Games – Digital Interactive: Gold
Grand Prix de la Communication :
Internal communication: Silver
Internal digital communication: Silver
Renault Group created a unique Fortnite experience to engage its 110,000 employees worldwide.
Factories and production lines were replicated in Fortnite, becoming real game arenas for assembling a vehicle. Employees competed in challenges combining strategy, collaboration and decarbonization awareness. It was a particularly innovative creation, exploiting the very latest possibilities provided by the Fortnite game engine, to provide a unique experience.
The aim of this corporate initiative was to strengthen cohesion between employees within the group, while at the same time fostering a spirit of community. The operation was a real esport competition, with the finals commented live on Twitch. It was accessible worldwide – a major technical challenge!
3 days of spotting
40,000 employees and their families
Société Générale
A large-scale tournament for amateur players
Société Générale
La Détection
Project category:
Awarded project
Grand Prix Stratégie – Esport communication campaign: Gold
To support its brand platform, “The Future is You”, Société Générale initiated La Détection, a Fortnite tournament that brought together thousands of amateur players eager to prove their worth!
Following the success of the first event, three new Détection events were organized, showcasing new talented players in Fortnite, Rocket league and chess.
Each event featured live coverage from leading streamers, giving participants the chance to be featured on Twitch in the same way as professional competitions.
4 events
50,000 participating players
Host memorable esports events!
Creating one-of-a-kind gaming events
Our creative esports agency creates tailor-made gaming and esport events to meet your brand objectives and engage your target audience at the very heart of their passion. We manage your gaming events from initial conception to final set-up.
To achieve your brand objectives
Whether your goal is to enhance your brand awareness, launch a new product, strengthen your internal communications or hire new talented staff, our gaming events are tailored to your needs. We make sure the event is both innovative and perfectly in tune with your audience’s expectations.
Gaming in all its forms
Our video game events can be brought to life in a variety of formats, adapting to any environment: offline or online via platforms such as Twitch, whether local or international. We can help you set up booths, host exhibitions, broadcast your events live, and more.
CGI
A Rocket League tournament to publicize job offers
CGI
Rocketeers Series
Project category:
CGI held an esports tournament for students based on the popular game Rocket League to boost its employer reputation.
The tournament’s employer-branded communications campaign was designed to promote CGI’s job offers to participants, in particular through influencers providing coverage of the tournament finals.
The operation gave players the opportunity to have a good time in their favourite gaming universe, and enabled CGI to promote its corporate identity and job opportunities.
400 participants
120,000 impressions
Sopra Steria
Île-de-France student esport competition
Sopra Steria
Kings of the Stadium
Project category:
Sopra Steria organized an esport competition dedicated to students in the Paris region, in line with the company’s recruitment objectives.
For 4 weeks, participants took part in a genuine esport competition, culminating with finals held in a professional training center, providing students with a premium experience while allowing them to interact directly with Sopra Steria recruiters.
The event was broadcast live on Twitch, extending the visibility of Sopra Steria’s job offers to a wider audience.
4 weeks of competition
200 students from universities and schools near Paris
Engage young people with their passion for gaming
Tailor-made communication strategy
Our esport marketing agency designs comprehensive creative communication strategies to target young people right at the core of their passion for esports and gaming. Our customized approach adapts to the uniqueness of each brand, combining creativity and strategy to effectively achieve your external or internal communication objectives.
Operational implementation of the strategy
Once we’ve developed the communications strategy, we ensure its successful implementation. Our team handles every aspect of the campaign, from digital actions and events to performance monitoring, ensuring that every initiative is perfectly in line with your objectives and accurately performed.
Stand-alone or integrated campaigns
The large expertise of our esport and gaming agency enables us to create an extremely wide range of campaigns, which can run independently or be integrated into a broader communications strategy.
Société Générale
A unique Fortnite experience for the RWC 2023
Société Générale
La Mêlée
Project category:
Awarded project
Grand Prix Stratégies du Sport et de l’Esport : Operations using virtual reality, augmented reality and the metaverse: Gold
Société Générale, partenaire majeur de la Coupe du Monde de Rugby 2023, a innové en lançant “La Mêlée” sur Fortnite, une expérience immersive qui unit les mondes du gaming et du rugby.
Cette simulation virtuelle d’un stade de rugby a permis aux joueurs de participer à des épreuves mêlant des éléments du rugby aux codes emblématiques de Fortnite, avec à la clé des lots comprenant des billets pour les matchs !
Cette opération, qui a rassemblé plus de 100 000 joueurs et généré plusieurs millions de vues sur les réseaux sociaux a été un véritable succès pour Société Générale qui a réussi à activer de façon unique son partenariat avec la Coupe du Monde. Le jeu a même été mis à disposition dans le village officiel de la RWC !
3,000,000 minutes played
100,000 players
Société Générale
The 1st credit card designed for gamers
Société Générale
League Of Legends Credit Card
Project category:
Société Générale launched a new product targeting one of young people’s passions: esports. The bank introduced the very first credit card for gamers, which, thanks to the licensing rights obtained, featured a legendary character from the most famous esport game, League of Legends, in its graphic design.
In addition to its design, the card offers many exclusive benefits for gamers: discounts on esport merchandising, gaming chairs and hardware, free coaching and trips, etc.
The launch of the card was boosted by a major marketing campaign, including commercials during the League of Legends World Championships, street marketing and influencer marketing, all of which helped to make the card widely known!
8 unique advantages for holders
22 million impressions
Recruit and develop employee loyalty in innovative ways
Strengthen your employer reputation
Brands involved in esports and gaming convey a modern image, in line with what their target audience is passionate about, reinforcing attractiveness as an employer.
To engage and secure the loyalty of your staff
Esport offers a multitude of opportunities to involve your employees. Organize in-house tournaments, seminars in training centers, or initiations with professional players to strengthen team cohesion while offering your employees an entertaining and unique experience!
And attract more job applicants
Gaming is an effective way of attracting candidates and highlighting your job opportunities. Our tournaments and events target students, as well as broader recruitment strategies to maximize your interactions with potential job applicants in an innovative context. These international, national or local initiatives can also target specific regions or schools.
Renault Group
À la découverte des métiers du groupe
Renault Group
A Youtuber discovers the factory
Project category:
Afin de faire découvrir les différents métiers de Renault Group, LeBouseuh, YouTuber gaming fan de voitures, est parti construire sa propre Renault directement dans l’usine de Douai !
L’opération impliquait les collaborateurs de Renault Group. Ils ont pu présenter leurs métiers, leur expertise et leur savoir-faire pour la construction des nouveaux véhicules électriques, et ainsi démontrer l’importance cruciale des métiers en usine, souvent méconnus du public et souffrant de préjugés d’un autre siècle.
Les offres d’emploi de Renault Group ont également été mises en avant pour mieux promouvoir la marque employeur du constructeur et susciter des vocations.
4.4 million YouTube subscribers
13 hours of shooting
Société Générale
The annual esport event for students
Société Générale
L’Académie
Project category:
Every year since 2020, Société Générale has been organizing the Académie, an esport tournament that brings together thousands of students around their passion for esports.
Each edition of the Academy builds a unique relationship between participants and Société Générale, and addresses the company’s employer brand objectives.
Over the years, the Academy has hosted tournaments for games such as Minecraft, Age of Empires, Teamfight Tactics and Rocket League, in partnership with publishers such as Riot Games and Microsoft.
10,000 participating students
4 editions
Develop genuine partnerships with influencers
Analyzing your exact needs
Our gaming communications agency draws on an extensive experience of influencer campaigns to meet your exact requirements. After reviewing your initial concept, we collaborate with you to identify your specific needs and develop an optimal influencer strategy.
To target the right people
Once your objectives have been defined, we identify the most relevant content providers to reach your target audience. We choose the right broadcast platforms – Youtube, Twitch, Tiktok… – and work with content creators to develop and release the formats best suited to your message, with content that is unique and entertaining.
and guide you through the entire process
Our esport event experts will manage the whole operation, from editorial planning to content production, including negotiations with influencers. We also handle the full communication around the operation, and monitor results throughout the campaign.
Xiaomi x Gotaga
A partnership with one of France's gaming leaders
Xiaomi x Gotaga
Xiaomi x Gotaga
Project category:
Xiaomi has teamed up for a year with Gotaga, one of France’s most famous gaming streamers, to promote all its products to its community. The brand was featured on all Gotaga content, including Master Kill, the flagship show on the streamer’s channel.
Specific activations were organized throughout the year to promote the partnership, involving various influencers to reach a variety of communities.
12 shows for Xiaomi
1 year of partnership
Codes Rousseau
A program reimagined as a traffic code lesson
Codes Rousseau
Code rousseau / Kameto
Project category:
Codes Rousseau teamed up with well-known gaming streamer Kameto to present a special edition of one of its flagship shows, a general knowledge quiz.
The questions focused on the French traffic code, and throughout the Twitch live stream the company Codes Rousseau, a specialist in educational material for driver’s license training, brought its products and services to the attention of a wide audience.
Campaigns
Vico
The first esport team for those who don't have one!
Vico
Curly Team
Project category:
Awarded project
Grand Prix Stratégies : Ambassador Program / Short-term: Bronze
Curly re-energized its iconic slogan “If you’ve got no friends, get a Curly” to engage with the gaming community, by creating the Curly Team, the first esport team for those who have none. From April to June 2023, Curly organized three live events on Twitch, providing fans with the unique opportunity to play alongside well-known streamers such as Skyyart and Rhobalas. These sessions, featuring tips and challenges, were all about having fun, in the relaxed atmosphere of a studio set up as a lounge with Curly’s colors, to convey the spirit of a night out with mates!
100,000 total viewers
1.7 million total subscribers on Twitch
Société Générale
A unique Fortnite experience for the RWC 2023
Société Générale
La Mêlée
Project category:
Awarded project
Grand Prix Stratégies du Sport et de l’Esport : Operations using virtual reality, augmented reality and the metaverse: Gold
Société Générale, partenaire majeur de la Coupe du Monde de Rugby 2023, a innové en lançant “La Mêlée” sur Fortnite, une expérience immersive qui unit les mondes du gaming et du rugby.
Cette simulation virtuelle d’un stade de rugby a permis aux joueurs de participer à des épreuves mêlant des éléments du rugby aux codes emblématiques de Fortnite, avec à la clé des lots comprenant des billets pour les matchs !
Cette opération, qui a rassemblé plus de 100 000 joueurs et généré plusieurs millions de vues sur les réseaux sociaux a été un véritable succès pour Société Générale qui a réussi à activer de façon unique son partenariat avec la Coupe du Monde. Le jeu a même été mis à disposition dans le village officiel de la RWC !
3,000,000 minutes played
100,000 players
Renault Group
An in-house Fortnite experience inside the factories
Renault Group
Factory Championship
Project category:
Awarded project
La Nuit des Rois : HR and Employer Brand: Gold
Grand Prix Stratégies des Stratégies Digitales : Enhanced experiences / WEB3: Silver
Golden Awards de Montreux : Games – Digital Interactive: Gold
Grand Prix de la Communication :
Internal communication: Silver
Internal digital communication: Silver
Renault Group created a unique Fortnite experience to engage its 110,000 employees worldwide.
Factories and production lines were replicated in Fortnite, becoming real game arenas for assembling a vehicle. Employees competed in challenges combining strategy, collaboration and decarbonization awareness. It was a particularly innovative creation, exploiting the very latest possibilities provided by the Fortnite game engine, to provide a unique experience.
The aim of this corporate initiative was to strengthen cohesion between employees within the group, while at the same time fostering a spirit of community. The operation was a real esport competition, with the finals commented live on Twitch. It was accessible worldwide – a major technical challenge!
3 days of spotting
40,000 employees and their families
CGI
A Rocket League tournament to publicize job offers
CGI
Rocketeers Series
Project category:
CGI held an esports tournament for students based on the popular game Rocket League to boost its employer reputation.
The tournament’s employer-branded communications campaign was designed to promote CGI’s job offers to participants, in particular through influencers providing coverage of the tournament finals.
The operation gave players the opportunity to have a good time in their favourite gaming universe, and enabled CGI to promote its corporate identity and job opportunities.
400 participants
120,000 impressions
Mastercard & SG
Supporting the emergence of female professional players
Mastercard & SG
Légend(e)s
Project category:
Awarded project
Grand Prix Stratégie – Esport communication campaign: Bronze
Mastercard and Société Générale joined forces with the Women in Games incubator to promote the emergence of professional female esport players, providing them with personalized coaching, meetings with key players in the esport ecosystem, and access to a specialized training center.
The outcome of this collaboration is the production of a documentary highlighting the challenges and progress of two promising female players during their incubation period. This initiative underlines the commitment of both brands to strengthening gender diversity in esports.
45 minutes of documentary
18 months of incubation
Sopra Steria
Île-de-France student esport competition
Sopra Steria
Kings of the Stadium
Project category:
Sopra Steria organized an esport competition dedicated to students in the Paris region, in line with the company’s recruitment objectives.
For 4 weeks, participants took part in a genuine esport competition, culminating with finals held in a professional training center, providing students with a premium experience while allowing them to interact directly with Sopra Steria recruiters.
The event was broadcast live on Twitch, extending the visibility of Sopra Steria’s job offers to a wider audience.
4 weeks of competition
200 students from universities and schools near Paris
Société Générale
The 1st credit card designed for gamers
Société Générale
League Of Legends Credit Card
Project category:
Société Générale launched a new product targeting one of young people’s passions: esports. The bank introduced the very first credit card for gamers, which, thanks to the licensing rights obtained, featured a legendary character from the most famous esport game, League of Legends, in its graphic design.
In addition to its design, the card offers many exclusive benefits for gamers: discounts on esport merchandising, gaming chairs and hardware, free coaching and trips, etc.
The launch of the card was boosted by a major marketing campaign, including commercials during the League of Legends World Championships, street marketing and influencer marketing, all of which helped to make the card widely known!
8 unique advantages for holders
22 million impressions
Parc Astérix
Parc Astérix previews a new attraction in Roblox
Parc Astérix
Métatoutatis
Project category:
Awarded project
Grand prix stratégies de l’expérience client 2023
Grand Prix Stratégies du Brand Content :
– Brand activation campaign for customers: Gold
– Web 3.0 Experience – Brand integration in the metaverse: Gold
– Brand Experience – Web3, Metaverse and VR: Silver
La Nuit des Rois :
Web 3 & Immersive: Gold
Parc Astérix chose to create an immersive experience in Roblox for the opening of its new zone, the Festival Toutatis, including the eponymous roller coaster. The project allowed players to immerse themselves in an exact replica of the park’s new area, even before its unveiling! They were able to ride the new attraction, transformed into a dynamic rail-shooter.
The most skilful players were given free tickets, creating a solid bond between the virtual experience and the theme park. As Roblox is available on mobile phones, Parc Astérix went one step further, placing QR codes directly in the park’s queues to make the wait more enjoyable!
45 minutes average playing time
100,000 players
10,000 m² of Parc Astérix in Roblox
Airbus
A major booth at Europe's biggest gaming exhibition
Airbus
Stand Gamescom
Project category:
At Gamescom, Europe’s largest video game exhibition in Köln, Airbus set up a booth to introduce gaming fans to its professions.
Visitors to the event were able to take part in a number of innovative gaming activities and meet Airbus representatives to discuss the company’s job opportunities. The booths were custom-designed, while esport specialists provided live commentary and entertainment on the Gamescom stage.
Participants had the opportunity to meet some of their idols, pro gamers and gaming influencers.
400,000 exhibition visitors
300 m² booth space
2 days of event
Warner Bros
Be part of the cast of the new Matrix trailer
Warner Bros
Matrix: Enter the trailer
Project category:
To celebrate the release of the Matrix 4 movie, Warner Bros wished to integrate the game Fortnite to bring the iconic saga (back) to younger generations.
Gamers played as Neo and Trinity in a massive competition set directly in the film’s universe, with challenges designed to appeal to Fortnite fans while also echoing the codes of the Matrix universe.
The game faithfully replicated iconic scenes from the film to plunge players into the very essence of the story, creating a strong connection between players and the saga and encouraging them to go to the cinema.
The campaign was amplified by famous Fortnite fan influencers who joined in the fun. The winner of the competition was rewarded with a trip to San Francisco on the trail of the film.
65 million impressions on social media
4 million views on video content
Renault Group
À la découverte des métiers du groupe
Renault Group
A Youtuber discovers the factory
Project category:
Afin de faire découvrir les différents métiers de Renault Group, LeBouseuh, YouTuber gaming fan de voitures, est parti construire sa propre Renault directement dans l’usine de Douai !
L’opération impliquait les collaborateurs de Renault Group. Ils ont pu présenter leurs métiers, leur expertise et leur savoir-faire pour la construction des nouveaux véhicules électriques, et ainsi démontrer l’importance cruciale des métiers en usine, souvent méconnus du public et souffrant de préjugés d’un autre siècle.
Les offres d’emploi de Renault Group ont également été mises en avant pour mieux promouvoir la marque employeur du constructeur et susciter des vocations.
4.4 million YouTube subscribers
13 hours of shooting
Oasis
The new Oasis recipe in Fortnite
Oasis
Catch the Oasis
Project category:
Awarded project
Grand Prix du Brand Content – Consumer goods: Gold
To promote its new recipe and redesigned packaging, Oasis turned its latest commercial into a never-before-seen experience in Fortnite.
Indeed, how better than to give players the chance to be the actors of the ad themselves, by creating a unique game mode, where they had to recreate the new Oasis recipe as quickly as possible.
A competition was held to reward the best teams with numerous gaming prizes. The involvement of several Fortnite influencers boosted the visibility of the operation.
40 ads in equivalent viewing time
416 total days spent on the map
90,000 Twitch viewers for the finals
Société Générale
The annual esport event for students
Société Générale
L’Académie
Project category:
Every year since 2020, Société Générale has been organizing the Académie, an esport tournament that brings together thousands of students around their passion for esports.
Each edition of the Academy builds a unique relationship between participants and Société Générale, and addresses the company’s employer brand objectives.
Over the years, the Academy has hosted tournaments for games such as Minecraft, Age of Empires, Teamfight Tactics and Rocket League, in partnership with publishers such as Riot Games and Microsoft.
10,000 participating students
4 editions
Xiaomi x Gotaga
A partnership with one of France's gaming leaders
Xiaomi x Gotaga
Xiaomi x Gotaga
Project category:
Xiaomi has teamed up for a year with Gotaga, one of France’s most famous gaming streamers, to promote all its products to its community. The brand was featured on all Gotaga content, including Master Kill, the flagship show on the streamer’s channel.
Specific activations were organized throughout the year to promote the partnership, involving various influencers to reach a variety of communities.
12 shows for Xiaomi
1 year of partnership
Société Générale
Video games as an awareness-raising tool
Société Générale
Handiskin
Project category:
Awarded project
La nuit des rois: Good & Impact: Gold
Grand Prix Stratégies du Sport:
Brand Content: Gold
Esports communication campaign: Gold
Communication, CSR & Sports, major causes: Bronze
Grand Prix des Stratégies Digitales:
Experiences – Advergames: Gold
Société Générale, in collaboration with the Fédération Française Handisport, set up a groundbreaking initiative called “Handiskin” in the game Among Us. The aim of this operation was to improve the representation of people with disabilities, too often overlooked in video games. For this purpose, the Among Us game was modded to include six unique skins, each depicting a disability endowed with a special power.
These new features enhanced the gameplay and provided a whole new experience for gamers. These characters were unveiled during a live stream on Twitch and tested by influential streamers and Paralympic athletes. This innovative approach not only raised awareness of inclusion and diversity, but also highlighted the fact that even though there are tens of thousands of skins available, publishers still fail to include people with disabilities.
10 influencers for the operation
6 excl. skins with their own powers
Randstad Digital
The Tour de France of recruitment
Randstad Digital
Campus Tour
Project category:
Randstad Digital travelled to 7 cities and 9 student campuses in a food-truck to publicize over 1,000 career opportunities. This unique event combined meetings with Randstad experts and recruiters, gaming challenges and a sweet snack in a friendly, relaxed atmosphere. Activities included challenges against professional esport players, where students enjoyed a unique experience at the heart of their passion, and games on a moded version of the game Among Us, to increase disability awareness in a playful way. 1,900 students visited the truck to discover the company’s inclusive employment policy and values.
9 campuses
1,000 open-ended contracts, internships and work-study programs
1,900 participating students
LOSC
A FIFA esport team for an iconic club
LOSC
The Dogues FIFA team
Project category:
LOSC, the emblematic Ligue 1 club, announced its FIFA team with the ambition of becoming a major name on the scene. The club benefited from a dedicated communication campaign and precise scouting of players, in order to put together the best possible team.
1 professional FIFA team
Red Bull
Soapboxes are coming to Roblox!
Red Bull
Caisses à Savon
Project category:
The legendary Red Bull Soapbox Race has been integrated into Roblox to bring players a whole new experience!
The game was based on the exact path of the 2024 edition, gamified to make the experience even more exciting.
Unique soapboxes were modeled, each with unique features to encourage players to test them all and optimize their strategies to be the fastest. The best players won participation in the real Soap Box race, with a vehicle built by Red Bull.
Red Bull ambassadors, integrated into Roblox, provided unique quests to extend the experience! Partners of the race, such as Samsung, Atol and BF Goodrich, also benefited from this activation, through gameplay mechanisms specific to each of these brands.
12 weeks of competition
13 Unique soap boxes
Société Générale
A large-scale tournament for amateur players
Société Générale
La Détection
Project category:
Awarded project
Grand Prix Stratégie – Esport communication campaign: Gold
To support its brand platform, “The Future is You”, Société Générale initiated La Détection, a Fortnite tournament that brought together thousands of amateur players eager to prove their worth!
Following the success of the first event, three new Détection events were organized, showcasing new talented players in Fortnite, Rocket league and chess.
Each event featured live coverage from leading streamers, giving participants the chance to be featured on Twitch in the same way as professional competitions.
4 events
50,000 participating players
Klépierre
A tour of European shopping centers
Klépierre
Klépierre esports fighting
Project category:
To attract young shoppers who traditionally prefer e-commerce websites, Klépierre organized esport competitions based on the games FIFA and Just Dance in its malls across Europe, notably in Italy and Hungary.
Each site was provided with specially-constructed settings, with appropriate communication and prizes for participants. The games targeted both young people and their families, to ensure maximum attendance and maximum impact for the participating sites. Games were played as competitions, hosted by local influencers.
10 days of entertainment
5 shopping malls
Let’s talk
we are always here for you
92300 LEVALLOIS-PERRET