L'agence GamersOrigin – Agence de communication esport et jeux-vidéo

Curly re-energized its iconic slogan “If you’ve got no friends, get a Curly” to engage with the gaming community, by creating the Curly Team, the first esport team for those who have none. From April to June 2023, Curly organized three live events on Twitch, providing fans with the unique opportunity to play alongside well-known streamers such as Skyyart and Rhobalas. These sessions, featuring tips and challenges, were all about having fun, in the relaxed atmosphere of a studio set up as a lounge with Curly’s colors, to convey the spirit of a night out with mates!

Société Générale, partenaire majeur de la Coupe du Monde de Rugby 2023, a innové en lançant “La Mêlée” sur Fortnite, une expérience immersive qui unit les mondes du gaming et du rugby.

Cette simulation virtuelle d’un stade de rugby a permis aux joueurs de participer à des épreuves mêlant des éléments du rugby aux codes emblématiques de Fortnite, avec à la clé des lots comprenant des billets pour les matchs !

Cette opération, qui a rassemblé plus de 100 000 joueurs et généré plusieurs millions de vues sur les réseaux sociaux a été un véritable succès pour Société Générale qui a réussi à activer de façon unique son partenariat avec la Coupe du Monde. Le jeu a même été mis à disposition dans le village officiel de la RWC !

Renault Group created a unique Fortnite experience to engage its 110,000 employees worldwide.

Factories and production lines were replicated in Fortnite, becoming real game arenas for assembling a vehicle. Employees competed in challenges combining strategy, collaboration and decarbonization awareness. It was a particularly innovative creation, exploiting the very latest possibilities provided by the Fortnite game engine, to provide a unique experience.

The aim of this corporate initiative was to strengthen cohesion between employees within the group, while at the same time fostering a spirit of community. The operation was a real esport competition, with the finals commented live on Twitch. It was accessible worldwide – a major technical challenge!

CGI held an esports tournament for students based on the popular game Rocket League to boost its employer reputation.

The tournament’s employer-branded communications campaign was designed to promote CGI’s job offers to participants, in particular through influencers providing coverage of the tournament finals.

The operation gave players the opportunity to have a good time in their favourite gaming universe, and enabled CGI to promote its corporate identity and job opportunities.

Mastercard and Société Générale joined forces with the Women in Games incubator to promote the emergence of professional female esport players, providing them with personalized coaching, meetings with key players in the esport ecosystem, and access to a specialized training center.

The outcome of this collaboration is the production of a documentary highlighting the challenges and progress of two promising female players during their incubation period. This initiative underlines the commitment of both brands to strengthening gender diversity in esports.

Sopra Steria organized an esport competition dedicated to students in the Paris region, in line with the company’s recruitment objectives.

For 4 weeks, participants took part in a genuine esport competition, culminating with finals held in a professional training center, providing students with a premium experience while allowing them to interact directly with Sopra Steria recruiters.

The event was broadcast live on Twitch, extending the visibility of Sopra Steria’s job offers to a wider audience.

Société Générale launched a new product targeting one of young people’s passions: esports. The bank introduced the very first credit card for gamers, which, thanks to the licensing rights obtained, featured a legendary character from the most famous esport game, League of Legends, in its graphic design.

In addition to its design, the card offers many exclusive benefits for gamers: discounts on esport merchandising, gaming chairs and hardware, free coaching and trips, etc.

The launch of the card was boosted by a major marketing campaign, including commercials during the League of Legends World Championships, street marketing and influencer marketing, all of which helped to make the card widely known!

Parc Astérix chose to create an immersive experience in Roblox for the opening of its new zone, the Festival Toutatis, including the eponymous roller coaster. The project allowed players to immerse themselves in an exact replica of the park’s new area, even before its unveiling! They were able to ride the new attraction, transformed into a dynamic rail-shooter.

The most skilful players were given free tickets, creating a solid bond between the virtual experience and the theme park. As Roblox is available on mobile phones, Parc Astérix went one step further, placing QR codes directly in the park’s queues to make the wait more enjoyable!

At Gamescom, Europe’s largest video game exhibition in Köln, Airbus set up a booth to introduce gaming fans to its professions.

Visitors to the event were able to take part in a number of innovative gaming activities and meet Airbus representatives to discuss the company’s job opportunities. The booths were custom-designed, while esport specialists provided live commentary and entertainment on the Gamescom stage.

Participants had the opportunity to meet some of their idols, pro gamers and gaming influencers.

To celebrate the release of the Matrix 4 movie, Warner Bros wished to integrate the game Fortnite to bring the iconic saga (back) to younger generations.

Gamers played as Neo and Trinity in a massive competition set directly in the film’s universe, with challenges designed to appeal to Fortnite fans while also echoing the codes of the Matrix universe.

The game faithfully replicated iconic scenes from the film to plunge players into the very essence of the story, creating a strong connection between players and the saga and encouraging them to go to the cinema.

The campaign was amplified by famous Fortnite fan influencers who joined in the fun. The winner of the competition was rewarded with a trip to San Francisco on the trail of the film.

Afin de faire découvrir les différents métiers de Renault Group, LeBouseuh, YouTuber gaming fan de voitures, est parti construire sa propre Renault directement dans l’usine de Douai !

L’opération impliquait les collaborateurs de Renault Group. Ils ont pu présenter leurs métiers, leur expertise et leur savoir-faire pour la construction des nouveaux véhicules électriques, et ainsi démontrer l’importance cruciale des métiers en usine, souvent méconnus du public et souffrant de préjugés d’un autre siècle.

Les offres d’emploi de Renault Group ont également été mises en avant pour mieux promouvoir la marque employeur du constructeur et susciter des vocations.

To promote its new recipe and redesigned packaging, Oasis turned its latest commercial into a never-before-seen experience in Fortnite.

Indeed, how better than to give players the chance to be the actors of the ad themselves, by creating a unique game mode, where they had to recreate the new Oasis recipe as quickly as possible.

A competition was held to reward the best teams with numerous gaming prizes. The involvement of several Fortnite influencers boosted the visibility of the operation.

Every year since 2020, Société Générale has been organizing the Académie, an esport tournament that brings together thousands of students around their passion for esports.

Each edition of the Academy builds a unique relationship between participants and Société Générale, and addresses the company’s employer brand objectives.

Over the years, the Academy has hosted tournaments for games such as Minecraft, Age of Empires, Teamfight Tactics and Rocket League, in partnership with publishers such as Riot Games and Microsoft.

Xiaomi has teamed up for a year with Gotaga, one of France’s most famous gaming streamers, to promote all its products to its community. The brand was featured on all Gotaga content, including Master Kill, the flagship show on the streamer’s channel.

Specific activations were organized throughout the year to promote the partnership, involving various influencers to reach a variety of communities.

Société Générale, in collaboration with the Fédération Française Handisport, set up a groundbreaking initiative called “Handiskin” in the game Among Us. The aim of this operation was to improve the representation of people with disabilities, too often overlooked in video games. For this purpose, the Among Us game was modded to include six unique skins, each depicting a disability endowed with a special power.

These new features enhanced the gameplay and provided a whole new experience for gamers. These characters were unveiled during a live stream on Twitch and tested by influential streamers and Paralympic athletes. This innovative approach not only raised awareness of inclusion and diversity, but also highlighted the fact that even though there are tens of thousands of skins available, publishers still fail to include people with disabilities.

Randstad Digital travelled to 7 cities and 9 student campuses in a food-truck to publicize over 1,000 career opportunities. This unique event combined meetings with Randstad experts and recruiters, gaming challenges and a sweet snack in a friendly, relaxed atmosphere. Activities included challenges against professional esport players, where students enjoyed a unique experience at the heart of their passion, and games on a moded version of the game Among Us, to increase disability awareness in a playful way. 1,900 students visited the truck to discover the company’s inclusive employment policy and values.

LOSC, the emblematic Ligue 1 club, announced its FIFA team with the ambition of becoming a major name on the scene. The club benefited from a dedicated communication campaign and precise scouting of players, in order to put together the best possible team.

The legendary Red Bull Soapbox Race has been integrated into Roblox to bring players a whole new experience!

The game was based on the exact path of the 2024 edition, gamified to make the experience even more exciting.

Unique soapboxes were modeled, each with unique features to encourage players to test them all and optimize their strategies to be the fastest. The best players won participation in the real Soap Box race, with a vehicle built by Red Bull.

Red Bull ambassadors, integrated into Roblox, provided unique quests to extend the experience! Partners of the race, such as Samsung, Atol and BF Goodrich, also benefited from this activation, through gameplay mechanisms specific to each of these brands.

To support its brand platform, “The Future is You”, Société Générale initiated La Détection, a Fortnite tournament that brought together thousands of amateur players eager to prove their worth!

Following the success of the first event, three new Détection events were organized, showcasing new talented players in Fortnite, Rocket league and chess.

Each event featured live coverage from leading streamers, giving participants the chance to be featured on Twitch in the same way as professional competitions.

To attract young shoppers who traditionally prefer e-commerce websites, Klépierre organized esport competitions based on the games FIFA and Just Dance in its malls across Europe, notably in Italy and Hungary.

Each site was provided with specially-constructed settings, with appropriate communication and prizes for participants. The games targeted both young people and their families, to ensure maximum attendance and maximum impact for the participating sites. Games were played as competitions, hosted by local influencers.